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What is a reinforcer? It is “anything that, occurring in conjunction with an act, tends to increase the probability that the act will occur again.”
Remember that the reinforcer needs to be applied when the behaviour is occurring — it’s not effective when the behaviour has finished or you are waiting for it to happen.
You can reinforce behaviour in:
Reinforcers can be positive or negative.
Behaviour is increased by providing something a person wants (e.g., food or praise).
Behaviour can be increased even by using something that is unwanted. People will change their behaviour so that something they don’t like will go away.
Information adapted from: Pryor, K., (1999). Don’t Shoot the Dog. Bantam Books: New York.
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